Canna Pops

Canna Pops is one of the newest product lines developed under Top Shelf Hemp, a parent brand known for its wide range of hemp-derived products. Positioned as a playful and energetic gummy lineup, the brand was designed to create a bold visual impact through vibrant contrasts, expressive typography, and flavor-forward visuals that immediately capture attention.

The product line features three distinct flavors: Raspberry Pineapple, Strawberry Lemonade, and Blue Pomegranate. For this project, I developed a visual identity system that highlights the personality of each flavor through eye-catching custom illustrations and a cohesive packaging design approach. Each variant was crafted to feel vibrant, immersive, and instantly recognizable while maintaining consistency across the overall brand system.

In addition to the packaging design, I also created 3D product visuals and marketing renders to support promotional materials and brand presentation. The project included the development of the brand identity as a whole, including logo design, color palette selection, typography direction, and the overall visual language to ensure a strong and memorable shelf presence.